Tuesday, 8 March 2016

Process of Creating a Logo


To begin with, I found a picture of a cartoon tree on Google and opened this in Photoshop. I chose to use a cartoon tree instead of a real one as it would be easier to outline this and I felt it would look better as a logo.


As I wanted to fill the image of the tree in black, I used the pen tool to select and outline the image of the tree. I made sure that I followed the edges of the tree as accurately as possible, but it was not a problem if it was slightly off as it would be filled in black anyway and so you would not see the original image.


I then used the fill tool and a pure black colour to fill in the outlined tree. I then inverted the selection tool so that the background was selected as I wanted to delete this area of the image. Below is the before and after of deleting the background.



I then went onto 1001fonts.com and found a font that I liked and felt would be suitable for my logo. We chose the 'SMZ' as it was the first initial of each team member and we felt that the name 'smz productions' sounded catchy.


In Photoshop, I placed this quote beneath the image of the tree. Below is the final image of our logo.

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