Friday, 2 October 2015

Magazine - OK Magazine Analysis


This magazine would be targeted towards teenage females and older, as it discusses topical issues and also has gossip articles/interviews. The reason that this article is aimed towards teenage girls is because the main image features Harry Styles, who - at this time - was a teenager himself and was known to be a 'heartthrob' with this specific group. Using the large image of him will help target towards the younger viewers, but having people such as Peter Andre on the front and including a non-gossip story will bring in the older readers.

The title of this magazine – OK- is placed in a box in the top left corner of the page. It has been set here so that it is the first thing you read when you pick up the magazine as British people traditionally start reading from the top left of a page. The white, bold writing is above a bright red square which stands out largely against the grey background and is eye catching on the page as it is the only use of the colour red.

The slogan, “first for celebrity news”, is covered by a picture of Harry Styles to show the importance of his article. From this and the fact that he is in the centre of the page, we can assume that the main piece in this magazine is an interview with Harry Styles. Along the bottom are three images of people who are involved with, what we can assert from the fact that they are on the front cover, the other big stories in this magazine. Also, in the top right of the page, is another image of a celebrity whose interview is in this edition. As this person is separate from the other three at the bottom but whose image is not as large as Harry Styles’, this must mean that her interview is the second main article. In the middle of the page, against a blue square, are the words ‘exclusive interview'. It has been placed in the middle of the cover so that it looks as if it could apply to any of the articles.

As all of images use quite muted colours, this makes the text stand out as it has all been written in capitalised, bold, brightly coloured font. Quotes from some of the articles have been printed in a fluorescent yellow – the brightest colour on this page – so that when the reader looks at the front cover they can see what kinds of topics are discussed in the interviews or stories. If the text is not in yellow, it is in white and is up against a bright background – for example, fuchsia – so that it appears bolder. This is the same technique as used in the title.


I feel that the text for this front cover isn't ordered very well and the page seems quite busy, especially with all of the different bright colours from the text. In order to improve upon this, the magazine could use a more structured design and perhaps stick with certain colours so that there is a theme, instead of 6 different colours for text.

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